Side Kicks Streetwear • Global Release Guide
Updated: 11 May 2026
About the release
Jordan Brand has built a full partnership with the Brazilian Football Federation ahead of the 2026 FIFA World Cup, and the Air Jordan 3 Retro OG 'Brazil' is the sneaker centrepiece of that collaboration. The colourway takes its cue from Brazil's away kits rather than the famous yellow and green — running Blue Void leather across the upper with Racer Blue highlights, a Lucky Green outsole, Varsity Maize midsole and a Playful Pink tongue and ankle collar.
The shoe was first revealed by tennis star Carlos Alcaraz in an Instagram post in March 2026, before Jordan Brand officially confirmed it. Inside, five stars referencing Brazil's World Cup wins are embroidered on the reverse of the left tongue, with "Brasil" on the right. Style code IV4871-400.
The 'Brazil' AJ3 releases on 16 May 2026 at 8:00 AM for £204.99 via Nike SNKRS and select Jordan Brand retailers in unisex sizing.
TL;DR – Air Jordan 3 Retro OG 'Brazil' Release Date, Price & Where to Buy
- Release date: 16 May 2026 at 8:00 AM
- Model: Air Jordan 3 Retro OG
- Colourway: Racer Blue / Lucky Green / Blue Void / Varsity Maize / Playful Pink
- Style code: IV4871-400
- UK retail price: £204.99
- US retail price: $225
- Sizing: Unisex
- Where to buy: Nike SNKRS and select Jordan Brand retailers
- Key details: Blue Void leather upper, Racer Blue highlights, Lucky Green outsole, Varsity Maize midsole, Playful Pink collar, five-star Brazil tongue embroidery, OG Nike Air heel branding
- Context: Part of Jordan Brand x Brazilian Football Federation World Cup 2026 partnership
Release date and price
The Air Jordan 3 Retro OG 'Brazil' releases on Saturday 16 May 2026 at 8:00 AM via Nike SNKRS and select Jordan Brand retailers in unisex sizing.
UK retail is £204.99 and US retail is $225. The shoe is already trading at £260+ on resale ahead of release, reflecting the strength of demand around both the AJ3 OG and the World Cup partnership context.
Design and details
The upper is built in Blue Void leather — a deep, rich navy — with Racer Blue highlights across the panels and support wings, giving the shoe a two-tone blue construction that references Brazil's away kit history rather than the more familiar yellow and green home colourway. The colour blocking gives it an energy that sits between classic AJ3 and something distinctly football-coded.
The colour story opens up at the sole. The Lucky Green outsole delivers the green element of the Brazilian palette, sitting beneath a Varsity Maize midsole that brings the yellow component in. A Playful Pink tongue and ankle collar adds the surprise accent — the pop of energy that stops the shoe feeling like a straight blue colourway. The mini Swoosh embroidery near the toe is done in yellow, and the Nike Air heel tab runs in Lucky Green.
OG branding sits on the heel and outsole, keeping the retro credentials intact. Inside, the reverse of the left tongue is embroidered with five stars representing Brazil's five World Cup wins, and the right reads "Brasil" — the kind of collector detail that rewards a closer look.
Air Jordan 3 Retro OG 'Brazil' images
Credit: Nike
Brazil national team inspiration and World Cup 2026 context
Jordan Brand confirmed a partnership with the Brazilian Football Federation ahead of the 2026 FIFA World Cup in March 2026. The collaboration covers Brazil's away kits, a full apparel range, the Tiempo Maestro boot, Trunner, Air Jordan 1 Low and Air Jordan 3 RM. The AJ3 Retro OG 'Brazil' sits alongside this wider collection but was strategically left out of the main partnership announcement, building anticipation through the Carlos Alcaraz tease in the lead-up to the official reveal.
The colour palette taking its cue from Brazil's away kit rather than the home yellow and green is a deliberate and interesting creative choice. The Confederação Brasileira de Futebol crest's blue-heavy execution is the visual reference, making this a shoe that rewards knowing the context. For fans who followed Brazil's 2002 World Cup campaign in their blue away kit, or who know the CBF crest well, the colour story lands differently than it does at first glance.
Why this release matters
The AJ3 OG is one of the most historically significant Jordan silhouettes. Designed by Tinker Hatfield and the first Jordan shoe to feature visible Air cushioning and an elephant print, it carries enough heritage to justify any major colourway release on its own. Adding the World Cup partnership context and the Brazil national team narrative makes this one of the more culturally loaded Jordan drops of 2026.
The Playful Pink collar is the detail that will divide opinion and drive attention in equal measure. On paper it should not work alongside Blue Void, Racer Blue, Lucky Green and Varsity Maize. On foot, from what the early on-foot images show, it does. That tension is what makes the 'Brazil' colourway memorable rather than just good.
Where to buy
The Air Jordan 3 Retro OG 'Brazil' releases on 16 May 2026 at 8:00 AM via Nike SNKRS and select Jordan Brand retailers. Browse all Air Jordan 3 releases, Brazil-inspired releases and all Jordan Brand releases on Side Kicks.
FAQ
When is the Air Jordan 3 'Brazil' release date?
The Air Jordan 3 Retro OG 'Brazil' releases on Saturday 16 May 2026 at 8:00 AM via Nike SNKRS and select Jordan Brand retailers.
How much does the Air Jordan 3 'Brazil' cost in the UK?
UK retail price is £204.99. US retail is $225.
What is the style code for the Air Jordan 3 'Brazil'?
The style code is IV4871-400. The colourway is Racer Blue / Lucky Green / Blue Void / Varsity Maize / Playful Pink.
Why is the Air Jordan 3 'Brazil' blue and not yellow and green?
The colourway is inspired by Brazil's away kit rather than the famous yellow and green home kit. The blue-heavy palette references the Confederação Brasileira de Futebol crest and Brazil's historical away colour story, making it a deliberate departure from the more obvious approach.
What are the hidden details on the Air Jordan 3 'Brazil'?
The reverse of the left tongue is embroidered with five stars representing Brazil's five FIFA World Cup wins, and the right reads "Brasil". Both details are inside the shoe rather than on the exterior.
Who first revealed the Air Jordan 3 'Brazil'?
Tennis star Carlos Alcaraz first revealed the Air Jordan 3 'Brazil' in March 2026 via an Instagram post showing his Nike family haul, giving the first real look at the shoe before any official announcement from Jordan Brand.
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