Side Kicks Streetwear • Global Release Guide
Updated: 25 July 2026
About the release
Pharrell Williams' VIRGINIA platform continues to expand one of adidas Originals' most talked-about modern silhouettes. The adidas Pharrell Jellyfish returns in a clean Triple White colourway that strips the shoe down to its sculptural architecture. After being named Footwear News' 2025 Shoe of the Year, the silhouette continues to build momentum, and this monochromatic execution lets the exaggerated proportions and wave-like midsole do all the talking. Style code KH6730.
The build runs a layered mesh upper wrapped in an exoskeletal cage structure, with the wave-inspired midsole mimicking a floating jellyfish underneath. The all-white finish is understated during the day, but the shoe carries a glow-in-the-dark construction across the exoskeleton cage that transforms the aesthetic entirely at night. It's one of the more genuinely dynamic executions of the model to date. The campaign stars Ohio State receiver Jeremiah Smith, one of the most-hyped young athletes in adidas's roster and a fitting choice for a shoe built around sport-meets-culture design language.
UK release is Saturday 1 August 2026 for £245 via the adidas CONFIRMED app, adidas.com/pharrell and select retailers. Signups opened 27 July.
TL;DR – Pharrell x adidas VIRGINIA Adistar Jellyfish 'Triple White' KH6730 Release Date, Price & Where to Buy
- UK release date: Saturday 1 August 2026
- Model: adidas VIRGINIA Adistar Jellyfish
- Colourway: Triple White
- Style code: KH6730
- UK retail price: £245
- US retail price: $300
- Sizing: Unisex
- Where to buy: adidas CONFIRMED app, adidas.com/pharrell and select retailers
- Signup opened: 27 July 2026
- Key details: Layered mesh upper, exoskeletal cage structure, wave-like sculptural jellyfish-inspired midsole, glow-in-the-dark finish across the cage, exaggerated silhouette proportions, tonal white throughout, Pharrell VIRGINIA and adidas branding
- Recognition: Footwear News 2025 Shoe of the Year (base model)
- Campaign face: Jeremiah Smith (Ohio State, adidas athlete)
Release date and price
The Pharrell x adidas VIRGINIA Adistar Jellyfish 'Triple White' releases globally on Saturday 1 August 2026 via the adidas CONFIRMED app, adidas.com/pharrell and select retailers worldwide. UK retail is £245, with US retail set at $300. Signup opened on 27 July — expect the CONFIRMED launch to be a competitive one.
Every previous VIRGINIA Adistar Jellyfish release has sold out globally. The Triple White is arguably the most versatile execution of the model to date, and the anniversary of the Jellyfish being named Footwear News Shoe of the Year 2025 is likely to drive further demand from collectors and casual buyers alike.
Design and details
The Adistar Jellyfish is one of the more architecturally distinct silhouettes to come out of adidas in recent years — closer to a sculptural design object than a straightforward sneaker. The Triple White execution takes that logic further by removing colour from the equation entirely, forcing the design to hold up on shape alone. It does.
Layered mesh upper and exoskeletal cage
The upper runs a layered mesh construction providing the foot with breathability and structure, wrapped in an exoskeletal cage that gives the shoe its distinctive spider-web-like exterior. The cage is where the design's dimensionality really lives — you can see through it to the mesh underneath, which creates visual depth that a solid upper couldn't produce. In Triple White, the mesh and cage are tonally matched, so the layering reads through material texture rather than colour contrast.
Wave-like jellyfish midsole
The midsole is the shoe's defining design moment. It's built with a wave-like sculptural profile engineered to mimic the fluidity of a jellyfish floating in water — the whole underfoot construction reads more like flowing biological form than a standard sneaker sole. The proportions are exaggerated, the silhouette is aggressive, and the shape has become an immediately identifiable design signature for Pharrell's VIRGINIA project.
Glow-in-the-dark cage
The most distinctive addition to this Triple White pair sits in the finish. The exoskeleton cage carries a glow-in-the-dark effect — the shoe reads as a clean, minimal all-white silhouette during the day, then transforms after dark into something entirely different. It's the kind of hidden design detail that only reveals itself in specific conditions, and it turns the Triple White colourway from a straightforward tonal execution into a two-mode design piece.
Sculptural proportions
The tonal white finish highlights the shoe's exaggerated proportions in a way that a busier colourway couldn't. Without colour blocking or contrast panels drawing the eye, the whole silhouette reads as one continuous sculptural form — the layered upper flowing into the exoskeletal cage, flowing into the wave midsole. This is arguably the version of the Jellyfish that shows the design's architectural intent most clearly.
Pharrell x adidas VIRGINIA Adistar Jellyfish 'Triple White' images
Credit: adidas Originals / VIRGINIA
VIRGINIA, Pharrell and the Adistar's second life
VIRGINIA is Pharrell Williams' creative pseudonym and cultural platform — a direct link between Pharrell and his audience covering music, community, limited-edition merchandise, live events and boundary-pushing design. Rooted in his home state of Virginia and reaching globally, it's become the flag under which most of his ongoing adidas footwear work is delivered. The Adistar Jellyfish is arguably the platform's defining sneaker output.
The Adistar itself is a heritage adidas Originals silhouette that has been repositioned entirely through Pharrell's work. What was once a straightforward performance running reference has been reimagined into one of the most architecturally distinct modern sneakers on the market. Footwear News named it the 2025 Shoe of the Year — a proper industry recognition — and each Jellyfish colourway since has generated global demand and consistent sellouts.
The Triple White campaign features Jeremiah Smith, one of college football's biggest stars and an adidas athlete. Smith speaking on the shoe: "I like that the Jellyfish can fit whatever vibe you're going for. You can throw them on with pretty much anything and they still stand out without trying too hard." His involvement embodies the modern intersection of sport and culture that Pharrell's VIRGINIA project has been building around — athletes as fashion figures, sneakers as design objects, culture as the connective tissue.
Where to buy
The Pharrell x adidas VIRGINIA Adistar Jellyfish 'Triple White' releases globally on Saturday 1 August 2026 for £245 via the adidas CONFIRMED app, adidas.com/pharrell and select retailers. Browse the full adidas collection and other adidas Pharrell Jellyfish releases on Side Kicks.
FAQ
When is the Pharrell x adidas VIRGINIA Adistar Jellyfish 'Triple White' UK release date?
The Pharrell x adidas VIRGINIA Adistar Jellyfish 'Triple White' releases globally on Saturday 1 August 2026 via the adidas CONFIRMED app, adidas.com/pharrell and select retailers. Signups opened on 27 July.
How much does the Adistar Jellyfish 'Triple White' cost in the UK?
UK retail price is £245. US retail is $300.
What is the style code for the Adistar Jellyfish 'Triple White'?
The style code is KH6730. The colourway is Triple White.
Does the Triple White Jellyfish glow in the dark?
Yes. The exoskeletal cage on the shoe carries a glow-in-the-dark finish. During the day the shoe reads as a clean all-white silhouette, but the cage lights up after dark — turning the design into a two-mode piece that looks entirely different at night.
What is the VIRGINIA Adistar Jellyfish?
The VIRGINIA Adistar Jellyfish is Pharrell Williams' reimagined version of the adidas Adistar silhouette, delivered through his VIRGINIA creative platform. It features an exaggerated sculptural design with a layered mesh upper, exoskeletal cage structure and a wave-like midsole engineered to mimic a floating jellyfish. It was named Footwear News' 2025 Shoe of the Year.
Who is the face of the Triple White campaign?
The campaign stars Jeremiah Smith — Ohio State receiver and one of the biggest young stars in college football, currently signed to the adidas athlete roster. Smith's involvement highlights the growing connection between sport, fashion and street culture that Pharrell's VIRGINIA project has been built around.
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